Press Releases
Firehouse Subs® Introduces New Chicken ‘N' Cheddar Rancher Sub Ahead of National Ranch Day
A bold new sandwich innovation featuring 49 grams of protein** and layers of new premium grilled white meat chicken, crispy bacon, melty cheddar cheese, and a new herb-forward buttermilk ranch
February 23, 2026
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Firehouse Subs® Introduces New Chicken ‘N' Cheddar Rancher Sub Ahead of National Ranch Day
A bold new sandwich innovation featuring 49 grams of protein** and layers of new premium grilled white meat chicken, crispy bacon, melty cheddar cheese, and a new herb-forward buttermilk ranch
February 23, 2026
Firehouse Subs® Launches Limited-Edition Gravy Extinguishers for Thanksgiving Turkey Emergencies
Firehouse Subs has many sandwiches
November 10, 2025
Firehouse Subs® Opens Milestone 1,400th Restaurant in Clearwater, Florida
Firehouse Subs, the restaurant brand founded by two former firefighter brothers, has officially opened its 1,400th restaurant, marking a significant milestone in the brand's continued expansion across the U.S. and internationally
October 16, 2025
Carolina Berti Appointed Chief Marketing Officer of Firehouse Subs
Firehouse Subs® announced today the appointment of Carolina Berti as Chief Marketing Officer (CMO), U.S. & Canada. In her new role, Berti will oversee brand marketing, menu innovation, and guest engagement strategies to further accelerate the brand’s growth and strengthen its connection with guests.
October 2, 2025
Firehouse Subs® Brings Back Fan-Favorite Thanksgiving Turkey Sub with New Sides for a Complete Holiday Feast
Firehouse Subs®, the firefighter-founded hot sub chain, is giving guests even more reasons to celebrate early this season with the return of its beloved Thanksgiving Turkey Sub and the debut of delicious new sides. For a limited time, fans can enjoy the full warmth and flavor of Thanksgiving dinner – from turkey and stuffing to gravy and dessert – without spending hours in the kitchen.
September 29, 2025
Firehouse Subs® Strengthens its Franchise Development Strategy with Renewed Incentive Offers
New and Existing Franchisees Eligible for Up to $100,000 per Restaurant Through the 2026 Development Incentive Program and the Veteran and First Responder Development Incentive Program
August 11, 2025
Firehouse Subs® and Hot Ones™ Turn Up the Heat with Exclusive New Subs - and The Last Dab™ Dill Pickle
Two iconic, heat-obsessed brands team up to launch two new flavor-packed subs — Spicy Dill Hook & Ladder and Zesty Garlic Hook & Ladder — for a limited-time only
March 10, 2025
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